Best Practices
Design, placement, tracking, and print guidelines that keep QR codes scannable and effective.
- Multi-Location and Franchise QR Campaigns: Naming, Landings, and Rollup Analytics Run QR campaigns across storefronts and franchises — one code per location, naming conventions, local landing pages, brand consistency, and rollup analytics.
- Accessible QR Codes and Inclusive Design: Alternatives, Height, and Contrast Make QR campaigns inclusive — text alternatives and short URLs, reach-friendly height, low-vision contrast, motor access, and never scan-only CTAs.
- QR Code File Formats: SVG, PNG, and PDF for Print and Screens Choose SVG, PNG, PDF, or EPS for QR codes by channel — resolution, scaling, vendor handoff, and when each format wins for print, web, and apps.
- Tracking Dynamic QR Campaigns: Analytics, UTM Hygiene, and Privacy Measure dynamic QR campaigns with scan analytics, clean UTM tagging, one code per placement, destination iteration, and privacy-aware tracking practices.
- Branding QR Codes with Logos and Colors: Safe Customization Guide Brand QR codes without breaking scans — logo size, colors, frames, error correction tradeoffs, and how to build a reusable QR brand kit for print and campaigns.
- Testing QR Codes Before You Print: Device, Lighting, and QA Checklist Pre-print QR code testing checklist: iOS and Android device matrix, lighting and glare, print proofs, destination QA, dynamic URL checks, and rollback plans.
- QR Code Print and Placement Guidelines: Materials, Size, and Real-World Positioning Where and how to print QR codes for reliable scans — substrate choice, distance-to-size rules, indoor/outdoor placement, packaging, posters, glare, and height.
- QR Code Contrast, Size, and Quiet Zone Best Practices Actionable rules for QR code contrast, minimum size, and quiet zone margins so your codes scan reliably on print, packaging, and screens.